Welcome to Parr & Woolford, your home of exterior excellence
Adrian Parr (right) and Ian Woolford (left), aka Parr & Woolford
In June 2024, PWP Landscape Ltd directors Adrian Parr and Ian Woolford decided to build Parr & Woolford, a new brand and website showcasing the luxury furniture and accessories that form their outdoor designs for clients.
Parr & Woolford’s speciality is creating bespoke packages tailored to your specific requirements, ensuring we bring your dream outdoor space to life.
Our suppliers deliver a broad selection of bespoke, luxury outdoor furniture and accessories - and we pride ourselves on exceptional customer service.
Get in touch to discuss a bespoke package - or head to our shop to browse our high-end range of pergolas, pots, kitchens, fire pits and more.
More about Adrian Parr & Ian Woolford
Adrian and Ian both did a BA (Hons) degree in Landscape Architecture at Leeds Metropolitan University from 1995-98, then set up the Parr & Woolford Partnership in July 1998.
Adrian completed a graduate diploma in Landscape Architecture in 1999-2000, working alongside Ian and building the partnership to the point when they created a limited company named PWP Landscape Ltd in 2014.
Parr & Woolford’s vision and mission
Adrian Parr says: “We are delivering projects we are designing, building and then accessorising with furniture, planters, parasols, pergolas, firepits, water features and so on - so the service is already there.
“I’m very conscious that, in the environment we live in currently, things are moving more digital year by year - and we are a man and barrow service.
“There’s an element of ‘how do you make a landscape company into a digital company?’.
“So the bigger picture question is - can we develop this service we are already providing into a digital platform that we can then elaborate on?
“That’s what we have created with Parr & Woolford.
“There are hundreds of companies out there doing really high-end brands and really nice landscape-related furniture and planters especially.
“You can get handmade planters, throw-in pots with environmentally-friendly materials and bespoke finishes put on them - and these are products that we are putting into jobs already.
“So it’s a case of bringing all these suppliers onto a digital platform that people can land on - and if it’s within their reach, they can either shop on this platform or enquire and contact us via it.
Parr & Woolford’s suppliers
“One of the planter suppliers that we work with are based in the Channel Islands and they are called Torc Pots.
TORC POTS STORE: Check out our range of bespoke pots and planters
“They are a lovely, family-based business and they’ve got a fantastic grown business.
“Their products are quite unique and hand made - and they’ve supplied some major events and established premises throughout the UK.
“They also ship further abroad, throughout Europe and the rest of the world.
“We have dealt with them for years and have brought them into this digital platform.
“For pergolas, we work with Rase Outdoor Living - they again are a bespoke item which you can tailor to your site or project.
“Coco Wolf have got some really high-end furniture pieces - there are lots of different suppliers for water features, firepits, laser-cut screens, sculptures - David Harbor sculptures are well known at RHS Chelsea.”
What’s going to set Parr & Woolford apart from competitors?
“There are hundreds of online suppliers doing every type of outdoor furniture, products and accessories - but we don’t want to develop another business that is based on high volume and lots of headaches.
“We’d rather deal with the type of customer that we’ve got in the landscape company and the design company, where it is the higher end market that we are dealing with.
“It’s lower volume but really nice people to work for, and really nice products that we are installing.
“We’re looking to work with companies who work in that realm with the high-end market, who have got really superior products.
“We can know the products inside out and deliver fantastic customer service to our clients.”
What are the values that Parr & Woolford hold dear? What are your non-negotiables?
“You can’t achieve your targets without a good customer base - and customer service is first and foremost for us.
“If you haven’t got a top-star rating on whatever platform, you are not going to get the custom.
“In our landscape and design business, it’s about delivering reassurance and confidence to the client that you are going to provide a service.
“They could go to the suppliers and manufacturers directly by themselves if they wanted to - but we are providing a service that’s turn-key and the only way you are going to sustain a business brand like that is if you have top-notch, 100 per cent delivery.
“We want to ensure we maintain that in this new business.”
How does the brand represent itself? And what’s the dream on the horizon?
“When I’m thinking of Parr & Woolford as an established brand, not just selling products from other manufacturers on a well-serviced website, we will have our own stamp - and a P&W brand or stamp will actually be on products we have developed ourselves.
“Then I’m picturing Monaco, super high-end brands, luxury sports cars and yachts - if we can get into that realm, that’s when we have hit my sweet spot.”
